About Us

Our Mission

Value creation for public and private organisations to resolve global challenges affecting us locally

Our Vision

By 2023, we are a trusted partner for public and private organisations to build capacity and raise awareness on global challenges affecting us locally

Our Core Values

Agility, Social Impact, Customer-Centric, Integrity, Commitment to Excellence, Teamwork/Collaboration, Thirst for Knowledge

Our Alliances


The Balanced Scorecard Institute (BSI), a Strategy Management Group company, provides consulting, training, and professional certification services to commercial, government, and non-profit organizations worldwide.



EFQM’s purpose is to improve the performance of organisations and their ability to manage change and transformation.



FranklinCovey is a global provider of training and consulting services in the areas of leadership, productivity, strategy execution, customer loyalty, trust, sales performance, government, education and individual effectiveness.



GInI is the world’s leading professional certification, accreditation, and membership association in the field of innovation.

GInI aims to advance individual careers and transform organizational achievements by advancing the profession of innovation leadership through its globally recognized standards, tools, publications, resources, professional development courses, certifications, applied research, and networking opportunities.



KPI.org is an online resource for KPI practitioners sponsored by Strategy Management Group (SMG). SMG provides consulting, training, and professional certification services to commercial, government, and non-profit organizations worldwide.



ROI Institute, Inc., founded in 1992, helps organizations evaluate the success of projects and programme, including measuring the financial return on investment (ROI). They do this by providing workshops, consulting, coaching, hosting briefings and presentations, researching, and benchmarking


The Strategy Management Group (SMG) provides a full range of strategic planning, balanced scorecard, performance measurement (KPI) and strategy execution consulting, training and professional certification services to public, private, and nonprofit organisations


VANGUARDS Consulting is a specialized management consulting firm offering deep functional knowledge spanning strategy formulation and execution, business process management and information technology services.

Our Team

CEO & Managing Partner Farzaneh Majed

Farzaneh is a Certified ROI Professional (CRP), ROI Institute Partner and Balanced Scorecard Institute Strategic Partner and Advisory Board Member with over...
COO & Partner

James Meltz

James is a Certified ROI Professional (CRP), Balanced Scorecard Professional (BSP), Key Performance Indicator Professional (KPIP), Strategic Management...
HR and Administration Director

Badiaa Monsef, CRP

Badiaa is a seasoned and successful human resources professional, with over 17 years of experience in HR management and administration...
Director of Software Engineering

Muzafar ul haq

Muzafar is well respected with exceptional understanding of Web, digital and media technologies and how to apply them to maximize their effect for business...
Director of Marketing

Rizwan Mustafa

Rizwan is an award-winning marketing and communications professional with 13+ years of work experience, exclusively...
Evaluation Project Manager

Danielle Meltz, CRP

Danielle is a Certified ROI Professional (CRP) that has spent the last two years in Benin, West Africa...
Project Manager

Sam Ravahi Fard

An innovative, driven and compassionate young individual who seeks to find solutions for children’s poverty and...
Social Media Intern

Maral Majlessi

Maral is the Social Media Intern at Transform Alliance where she can marry her creativity and inquisitive mind to create valuable...
Communication specialist

Sharif Abdunnur

A dedicated communication specialist and professor with 20+ years teaching and mentoring in communications and media.

Anthony Mills

Anthony is a globally sought-after thought leader on emerging markets, corporate innovation, proactive growth...

Suzan Pecyna

Suzan of Madison IFM is a change & organisational communication specialist, senior consultant and facilitator...

Ebere Ihetu

Ebere, an associate of Transform Alliance, is a Project Finance and PPP specialist. He has over 20 years of transaction...

Anthony Cirillo

Anthony is president of The Aging Experience, Senior Vice President of Marketing at Digital Life Cloud, and...

Ben Stevens

Ben has over 35 years of international executive experience in all aspects of Maintenance, Materials...

Christian Farioli

Christian is an expert in Digital Marketing, Digital Transformation as well as a reputed Author and Speaker...

Agni Skafidas

Agni has spent over 20 years in general and specialised HR roles in the Middle East and around the world...

Some Of Our Clients


“The best course I have ever been on.  Having time to apply learning to a work example was very useful”

Best Practice Group, UK

Stephen James
Operations Manager

“Farzaneh Majed is helpful and humble. I have learned a lot from her”

King Abdulaziz City for Science and Technology, KSA

Anas Al-Khalifa
General Directorate of Facilities (GDF)

“The exhibition has been absolutely fabulous and beyond our expectations. We would love to come back again”

Sakti Agro International, Sri Lanka

Silvalingam Srikandakumar

“The ROI Methodology is a new concept in the business which adds value for organisations”


Abdullah Alshehri
Sr. Talent Development Officer

“Extremely engaging and very relevant”

Al Ghurair Iron & Steel LLC, UAE

B. S. Shetty
General Manager – Commercial

“Very important program that will help to evaluate our new projects”

King Abdullah Medical City, KSA

Dr. Nader Hamad
Head of Accounting Department

“I found it very useful to strategy and projects leaders beside the L&D leaders”

The National Center for Performance Measurement "Adaa", KSA

Abdulhadi Alharthi
Head of Strategy Management

“Excellent domain expertise. Credible method and approach. Evidence based“

Best Practice Group PLC, UK

Allan Watton

“A well-structured, professionally delivered course that builds knowledge and skill incrementally to develop competence and confidence in the application of ROI – highly enjoyable!”

HM Revenue & Customs, UK

Sue McVeigh
Portfolio Head

“This workshop is an eye opener for an increasing social and business challenge that needs to be studied and addressed”

Archetype Foundry, Bahrain

Ali Rajaie

“It is very specific and inspiring”

Filosophia Co, China

Kanna Nielsen

“The course was very rich of knowledge that we really need to improve our work”

King Abdullah Medical City, KSA

Hadil Zain Alabdin
HOD – Q Training Dept

“The course was very informative and well structured. What may seem daunting at first was broken down well and I have many ideas for application”

Kiwi.com, Czech Republic

Adrian Acton
Head of L&D

“It’s very applicable to KAMCs goals and strategic plans”

King Abdullah Medical City, KSA

Wid S. Mirza
Admin VRO

“Very good experience and highly recommended”

Oman Investment Fund, Oman

Yahya Al Fahdi
Financial Advisor


King Abdullah Medical City, KSA

Dr. Ziyad Alharbi
OUR LOCATIONSDubai, UAE and London, UK

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