You need to tell your own story and build your brands. Media engagement is often a fundamental part of any communications programme. Whether you are a communications specialist or spokesperson, learn how to navigate the complex dynamics.

Certificate In Media Training is designed to help spokespeople make the most of any media encounter by understanding and clearly communicating their key messages. Our approach to media training helps spokespeople communicate with credibility and impact which in turn helps to influence what audiences think, feel, say and do.

• Build confidence and understand how to prepare for media interviews
• Prepare, what to do, and how to communicate during a crisis
• Stay calm in the most challenging circumstances
• Engage with the media on more challenging issues and themes; learn and practice advanced media handling techniques
• Navigate and master your virtual performance

Certificate In Media Training includes a range of workshops, online sessions and role plays. We’ve built highly interactive, informative and fun modules that will challenge and inform you and your team. They can be used as singular tools or combined to create a personalized learning curriculum.

Programme Outline

You will be taken on a journey to gain and maximize your self-confidence using a thorough roadmap.

The programme has been designed based on ROI methodology to ensure that you can measure Reaction, Learning, Application and Impact

Reaction Objectives:

• You will find the content relevant to your jobs.
• You will find the content important in aligning your job function with your company strategy.
• You will have the opportunity to put your learning into practice back at work.
• You intend to apply your learning back at work.
• Rate the relevance of the course content 9 out of 10

Learning Objectives:

• Learn how to build confidence and project your best image
• Practice how to prepare for media interviews
• Examine how to navigate and master your virtual performance
• Discuss how to prepare and communicate during a crisis
• Discover how to stay calm in the most challenging circumstances and during hostile media interviews
• Explore how to engage with the media on more challenging issues and themes
• Be Taught and practice advanced media handling techniques

Application Objectives:

• Build confidence and understand how to prepare for media interviews
• Navigate and master your virtual performance
• Prepare, what to do, and how to communicate during a crisis
• Stay calm in the most challenging circumstances and during hostile media interviews Engage with the media on more challenging issues and themes; learn and practice advanced media handling techniques

Impact Objectives:

• Enhance the image of your company
• Improve the moral of the staff
• Increase staff retention
• Build the road map for future leaders