OVERVIEW:

Start With Why: Align Your Event With Your Business

• Are you capitalising on Fear or Greed factor?
• Is there a problem worth solving or an opportunity worth pursuing?

Make It Feasible: Select The Right Solution

• Do you need to organise:
  • VIP session
  • Seminar or training programme
  • Conference
  • Confex
  • Exhibition
  • Symposium
• Face to face or virtual?
• Answer the 5 Ws and H

Expect Success: Plan For Results

• How can you make sure that your audience perceive your event as important, relevant and recommend it to others?
• How can you ensure that new knowledge is transferred and your audience learn new information?
• How can you follow up with your audience to see if their learning being applied or contracts signed because of your event?
• How can you prove that your event has had a positive impact on your audience, sponsors and stakeholders?

Plan Your Event

• Form Your Team And Allocate Their Responsibilities

Organise Your Event

• Data Collection
• Venue Selection Criteria
• Date Selection Criteria
• Production Phase
• Marketing Phase
• Sales Phase
• Administration Phase

Run Your Event

• Data Collection
• Risk Management
• Evaluating Your Event

What’s Included:

• Take Away From The Course
• Templates
• Sample questionnaires
• Sample Topic Brief
• Sample Creative Brief
• Sample Sales Briefs
• Business Alignment Plan
• Data Collection Plan
• ROI Analysis Plan
• Action Plan template

• Governmental Bodies
• SME’s
• Management
• Business Owners
• Sales Personal
• Operational
• Accounting
• Supplier & Vendors
• Safety and Health
• Strategy/Planning
• Project and Program Management
• Quality Management
• Marketing/Advertising Professionals
• Communications/Public Relations
• Logistics/Supply Chain/Procurement
• Performance Measurement and Management

• Select the right event to run
• Get a positive Return On Investment on your    events
• Stay within time and budget on your events
• Evaluate your event and enhance its impact