Become a Part of the Exclusive World of Design Thinking
You will develop a deep understanding of the philosophy, methodology, and tools of Design Thinking, to becoming initiated into one of the world’s most powerful and impactful approaches to innovation. You will learn how to explore customer and market needs deeply with a designer’s mindset.
Become a Powerful Voice for Customer Empathy
You will learn how to dive into and explore your customers’ world with a deep sense of empathy for both their spoken and unspoken needs, and how to leverage these insights to deliver greater value that more effectively solves their pain and tension points.
Learn How to Get to the Real “Problem Behind the Problem”
You will learn how to formulate and test hypotheses around problems and opportunities to arrive at a clearer understanding of the real problem behind the perceived problem. You will learn how to use this as a method of substantially de-risking your organization’s innovation endeavors.
Become a Driving Force for Delivering Winning Brand Experiences
By understanding how to reframe problems, you will be able to develop a concise point of view regarding how to best position new solutions and brand experiences, ensuring everything your organization does delivers a consistent and valued brand message.