Certificate In Strategic Planning And Strategy Execution – London, UK

18 – 22 November 2019

Many strategic plans fail not because they are bad plans but because of flaws in the execution of these strategies.  The focus of this programme is on “Strategy Execution” methodology, goal setting and measurement of results and achieving this through effective people management.  This practical programme assists you to build a “Strategy Execution Framework” to deliver your Vision for success.

Strategic Planning & Strategy Execution

  • Initiate
  • Environmental Analysis
  • Plan
  • Strategy Formulation
  • Strategic Planning
  • Act
  • Strategy Execution
  • Evaluation and Control

Programme Objectives

The programme has been designed based on ROI methodology to ensure that you can measure Reaction and Learning.

Reaction Objectives:

  1. You will find the content relevant to your jobs.
  2. You will find the content important in aligning your offering with your company strategy.
  3. You will have the opportunity to put your learning into practice.
  4. The information offered during the programme would be useful, practical and valuable.

Learning Objectives:

  1. Be able to conduct external and internal strategic analyses
  2. Learn to plan communications for team engagement and change management
  3. Understand the meanings of vision, mission, values and goal statements
  4. Learn how to select and design KPIs
  5. Be able to set goals and objectives for individuals and link it to your organisation
  6. Learn how to do a Customer Value Proposition

Application Objectives:

The programme is designed for Executive and Strategic leaders to develop strategic management competencies and utilize various strategic tools to help your organizations and yourselves succeed by:

  1. Leading and facilitating an effective strategic planning and management process
  2. Identifying and screening opportunities that best match the core competencies of the organization to deliver customer value
  3. Aligning teams and individuals behind a common vision, strategy and strategic plan
  4. Ensuring strategic priorities are aligned to strategy and designed to drive the right outcomes
  5. Bridging the gap between strategy and execution via clear accountabilities, timely communications, effective measures and cascading of strategy

Programme Outline

Day One: Strategy Development – “Initiate”

  • Welcome, Introductions and Expectations for the Programme
  • Programme Overview
  • Major Lesson: Reasons Strategic Plan Fail
  • Assess and Organize
  • Strategic Management Gap Analysis

Environmental Assessment – SWOT

  • Conduct External Strategic Analyses
  • External Scan
  • Conduct Internal Strategic Analyses
  • Internal Scan

Day Two: Strategy Formulation – “Plan”

  • Define Strategic Direction
    • Vision, Mission and Values
  • Establish Strategies
    • Customer Value Proposition Canvas
    • Business Model Canvas

Day Three: Strategic Planning – “Plan”

  • Develop Strategic Plan
    • Strategic Objectives
    • Strategy Mapping
  • Develop Strategic Operating Plan
    • KPI Design
    • Initiative Identification and Prioritization

Day Four: Strategy Execution – “Act”

  • Align Behind the Strategy
    • Cascading Objectives and OKRs
  • Implement Strategic Operating Plan
    • Cut Before You Add
    • 90-day Action Plan
  • Major Lessons
    • Leadership of Engagement and Management of Change
    • Management of Risk
    • Management of Projects
    • Bridging the Generation Gap

Day Five: Strategy Execution – “Act”

Performance Management

  • Evaluation & ROI Methodology Summary
  • Group Presentations – Best Group to be Awarded

Who Should Attend?

The programme would benefit anyone who has an interest in learning and developing themselves in strategic planning and implementation.

Here’s What Our Past Delegates Who Have Attended This Course Have Said:

“Fantastic and would recommend it for everyone with a major change”

Turki Altammam, Director of Planning Department


Salem Al Rasheed, Trainer

“Strongly recommend”

Dr. Hashem Almakrami, General Director of Planning

“Very beneficial course. IT added value to me.”

Rayed Alsakran, Trainer

“It was useful and helpful for work.”

Sulaiman Alsadoum, Budgeting Manager


Dr. Hani Alsemmeari, Director of IT

“The course was enriching and the trainers were experienced. We had an amazing experience.”

Marwah Al-Habobi, Faculty (Director of Training)

“Very useful to learn tools of strategic planning and how to apply”

Mohammed Althahib, Instructor

“Everything was excellent.”

Mohammad Al Rouili, Trainer

“Highly relevant to our purpose and needs”

Sultan Khateeb, Faculty Memebr


Using the Initiate / Plan / Act (IPA) framework, during this Strategic Planning & Execution programme;

  • We will guide you to develop a customized “Strategy Execution Framework”.
  • You will develop a customized strategy management framework using our tools and exercises.
  • These five days will be engaging and interactive, with hands-on, practical and application-driven workshops.
  • You will be working individually and in teams to apply your leaning. At the end of the programme, you will be presenting a customized “Strategy Execution Framework” for your company.

Your Programme Leaders

Farzaneh Majed, CRP, BSMP, KPIP, MCPM, SMPS
CEO & Managing Partner Transform Alliance
ROI Institute Partner in UAE 
BSI Strategic Partner and Advisory Board Member

Farzaneh is BSI Strategic Partner and Advisory Board Member with over 20 years of successful business development, change management and innovation experience who has a passion for excellence and thrives on driving change. Farzaneh’s extensive career at global level has resulted in many successful initiatives being adopted lucratively. She believes in simplifying processes and delivering results through strategic planning and effective execution.
As the CEO and Managing Partner of Transform Alliance (TA), Farzaneh is committed to assisting organizations achieve transformation. Having identified the mission of the organization, clients are guided and closely monitored on the journey from Strategy Formation and Implementation to Change Management. A key focus throughout is the end result and measurement of the ROI on each project.

As Partnership Director within Informa PLC, Farzaneh was responsible for consolidating the network of 500 trainers, ensuring consistency of commercial terms, and developing key products.  She also transformed the relationships Informa had developed with key accreditation and certification bodies.

Farzaneh is a Key Performance Indicator Professional (KPIP), Balanced Scorecard Master Professional (BSMP) and has a Master’s Certificate in Project Management from George Washington University.  She has an Honours degree in Combined Sciences (Statistics & Biology) from University of Brighton in the UK.

Education, Training and Seminars

  • BSc Combined Sciences – University of Brighton, Brighton, UK
  • Balanced Scorecard Master Practitioner (BSMP®) – George Washington University, USA
  • Key Performance Indicator Practitioner (KPIP®) – George Washington University, USA
  • ROI Certified, ROI Institute, USA
  • Master’s Certificate in Project Management®) – George Washington University & PMI, USA
  • Leadership & Management – Chartered Management Institute, UK
  • Strategic Management Performance Systems, LBL Strategies, USA

James Meltz, BSP, KPIP, SMPS
COO & Managing Partner, Transform Alliance
Balanced Scorecard, KPIP & SMPS certified from George Washington University.

James Meltz is a passionate sales and marketing strategist who partners with companies, governments and entrepreneurs having previously launched two start-up companies himself.

He considers himself an architect of change.

After spending more than two decades in the events industry where he has held several key management positions, James joins Transform Alliance (TA) as the COO and Partner with his many years of personal and professional contacts.

Educated in the USA, James has spent several years in the Middle East where global challenges in economic conditions continue to test even the strongest organisations. Both large established companies and SMEs are facing a variety of challenges as they strive to find growth, stay competitive and innovative, while Governments look to move to a more sustainable level of growth, tighten fiscal discipline and continue diversifying their economies. As the strategy of TA is to assist organisations to transform with the engagement of our global alliances, James believes companies can definitely work to find solutions that will improve their ROI, productivity and retention.

Education, Training and Seminars

  • BA Business Management (Honours), Metro College, Denver Colorado, USA
  • Balanced Scorecard Practitioner (BSP®) -George Washington University USA
  • Key Performance Indicator Practitioner (KPIP®) -George Washington University USA
  • Strategic Management Performance Systems, LBL Strategies, USA
Book and pay before 01 September 2019 USD 3,495
Book and pay between 02 – 22 September 2019 USD 3,995
Book and pay after 23 September 2019 USD 4,495
Book three delegates and pay for two USD 8,990


James Meltz

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