Mastering Strategy:
30 October – 03 November 2023, Dubai, UAE

Strategic Management Performance System Certification Program (SMPS)

The Strategic Management Performance System (SMPS) Certification, offered in conjunction with The George Washington University Center for Excellence in Public Leadership (GW-CEPL) is an intensive, hands-on Executive and Continuing Professional Education program designed for leaders and professionals who are looking to build their competencies and skill sets in leadership and management of strategy formulation, implementation, evaluation and control.

Skilled strategic planning and management professionals establish and direct disciplined approaches to planning and execution that fit their organization by being practical, sustainable and cost effective.

  • FEES

The Strategic Management Performance System (SMPS) Certification covers the entire strategic planning and management cycle. The program content is organized to be presented in order of occurrence if you were to “begin at the beginning”. A logical path for understanding the required (6) phases unfolds, revealing a practical strategic management process; one that is in alignment with the Association for Strategic Planning “Lead-Think-Plan-Act” Body of Knowledge guidance and professional certifications. The program will help you identify principle developments in the study and practice of strategic management. You will develop strategic management competency and use various strategic tools to assess an organization’s environment, and formulate strategies to improve organizational performance. You will be able to translate strategies into operational terms and select and prioritize projects to drive the right outcomes. You will be able to describe the vital role performance management plays in strategy execution, while selecting performance measures that matter most. You will understand the critical role of communication and change management, and establish clear accountabilities to achieve organizational alignment.

Skills you gain:

  • Identify principal developments in the theory and practice of strategic management
  • Explain the differences between strategic thinking, strategic planning and strategic management
  • Explain the SMPS framework and strategic management altitude
  • Complete a high-level organizational assessment
  • Explain the rationale for selection of level and scope of the strategic planning and management start-up program
  • Prepare, design and organize a strategic planning and management start-up program
  • Describe the role that communications and change management play in the process
  • Define environmental assessment
  • Explain the rationale for conducting a comprehensive environmental assessment
  • Identify external and internal factor categories to analyze
  • Complete an external analysis, especially focused on customers and competitors
  • Complete an internal analysis, especially focused on core competency
  • Define SWOT evaluation and its component parts (Strengths, Weaknesses, Opportunities and Threats)
  • Explain the rationale for conducting SWOT evaluation as part of environmental assessment
  • Complete an “OT” then “SW” ordered SWOT evaluation process of organization opportunities, threats, strengths and weaknesses
  • Explain the rationale for developing strategic direction
  • Define strategic direction elements (i.e. Vision, Mission, Core Values, Strategic Policies and Overarching Goal(s))
  • Construct a one-page document articulating organization- level strategic direction statements
  • Define competitive positioning, especially focused on customer value proposition
  • Define key drivers of success and strategies
  • Identify key drivers of success and select core strategies
  • Explain the rationale, criteria, filter and selection process for evaluating and selecting core strategies
  • Explain the rationale for an explicit strategy execution process
  • Understand and describe the need for and approach to communicating and rolling out the plan
  • Understand and describe the need for and approach to creating a highperformance culture
  • Demonstrate organizational and individual alignment via a process called “cascading”
  • Understand and describe leadership roles, responsibilities and capabilities required to implement a strategic operating plan
  • Understand and describe key contextual/situational factors impacting implementation
  • Demonstrate how to implement a strategic operating plan
  • Understand and describe the need for and approach to managing culture change, risk and projects
  • Understand and describe the rational for and scope and practice of performance management
  • Track and evaluate performance information on strategy execution
  • Assess strategic feedback through double-loop learning and adapt the plan
  • Construct a strategic management calendar to manage strategy as an ongoing process
  • Describe the roles and responsibilities of a strategy management office and a Chief Strategy Officer

What’s Included:

  • Organizational and Strategic Management Maturity Assessment
  • Team Strategic Management Competency Assessment
  • Comprehensive study guide with all content slides
  • Individual and breakout exercises for discussion and application
  • Personalized feedback on all learning checks
  • Toolkit with 50+ practical tools and templates
  • Case studies and best practices from across the public and private sectors
  • Other useful resource materials
  • Certification in SMPS framework
  • ASP contact hours towards certification and re-certification
  • PMI® PDU

The SMPS Certification is an Executive and Continuing Professional Education program that delivers “process driven” understanding and practical tools to those who currently manage or lead strategic planning and implementation along with those desiring to develop skills to take on more responsibilities tied to strategy management.

  • Professionals charged with leading, managing or having responsibilities linked to development and implementation of strategy
  • Owners and senior executives who see the need for more effective strategic management processes in their organization
  • Professionals building a pathway to professional certification and career opportunities in strategic planning and management
  • Project management professionals seeking to bridge the gap in strategy execution
  • Strategic management consultants
  • University level business management degree students, both graduates and declared undergraduates, wanting to further define their value to potential employers

Organizational Benefits

  • Become a strategy-focused organization by cultivating practical knowledge, building skills and utilizing resources and tools in strategy management
  • Think strategically and screen opportunities effectively that best match the core capabilities and resources of the organization
  • Align workforce behind a common vision, strategy and implementation plan
  • Provide line-of-sight from enterprisewide priorities and performance expectations down through operating units to small teams and individual employees
  • Improve leadership team’s ability to communicate and manage change
  • Establish a performance management system to guide decision making
  • Manage the drivers of business success, risk factors, and mitigation strategies
  • Develop a high-level strategy management calendar for organizing the strategy management process
  • Discover low cost solutions for organizations seeking a self- help approach to growth and development

Individual Benefits

  • Build knowledge of industry standard technical model and possess the confidence to use tools to facilitate all phases and steps of planning, implementing and evaluating a managed process
  • Have the knowledge, skills and tools required to conduct a systematic assessment of the organization’s current state, including customer profile and value proposition
  • Help the team identify and select the most important strategic priorities using proven assessment tools
  • Identify and prioritize the organizational capabilities and individual strategic management competencies required for the organization to be successful in the future
  • Lead a team to think strategically, while defining and communicating their desired future state, overall direction and strategic plan
  • Build and manage an effective performance management system
  • Ensure that a strong linkage exists between the organization’s longerterm strategies and nearer term initiatives and projects
  • Possess the knowledge, tools and resources needed to align organizational performance and effectively support implementation 9. Earn professional credentials to build a career path
  • Strategic Management Performance System Certification Program – $4,995.00
  • Book three delegates and pay for two – $9,990.00 (Savings of 33%)
  • Optional – George Washington University Certification – $1,000 per delegate

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